AI for Marketing
Ship more campaigns without shipping off-brand work.
About this course
Marketing teams feel AI pressure from both sides: leadership expects more output, and the brand cannot afford generic AI sludge. AI for Marketing threads that needle. The workflow module covers the four routines that set a marketing week's pace - ideation and content calendars, drafting genuinely on-brand copy with a reusable brand-voice kit, SEO and content research, and campaign analysis with social at scale.
The brand-voice kit is the centrepiece: a context pack that teaches any AI tool to sound like your company, built once and reused in every draft after. It is the difference between AI copy that needs a rewrite and AI copy that needs a polish.
The second module maps the marketing tool landscape - creative suites, writing platforms, SEO and email tools - taught as fair category comparisons with worked examples, plus a look at the agents that can run recurring marketing routines end to end while you keep the brand voice and the final word.
Who it's for: Content marketers, growth and demand-gen marketers, social media managers, brand managers, and marketing leaders. Assumes AI Foundations; no technical background needed.
Prerequisites: AI Foundations
Skills you'll gain
- Run ideation sessions and build a month's content calendar in an afternoon
- Draft on-brand copy fast with a reusable brand-voice kit
- Do SEO and content research with AI without trusting invented statistics
- Analyse campaign performance and scale social output without losing quality
- Know the marketing AI landscape: creative suites, writing platforms, SEO and email tools
Syllabus
Module 1 路 ends with an examMarketing WorkflowsThe four routines that set a marketing week's pace, rebuilt with AI: ideation and calendars, on-brand drafting with your brand-voice kit, SEO research, and campaign analysis at scale.
- 1.1Ideation & Content CalendarsWorkflow
- 1.2Drafting On-Brand Copy (Your Brand-Voice Kit)Workflow
- 1.3SEO & Content Research With AIWorkflow
- 1.4Campaign Analysis & Social at ScaleWorkflow
Module 2 路 ends with an examThe Marketing Tool LandscapeCreative suites, writing platforms, SEO and email tools compared fairly, and the agents that can run recurring marketing routines while you keep the final word.
- 2.1Creative Suites: Canva AI & Adobe FireflyToolCanva AIAdobe Firefly
- 2.2Writing Platforms: Jasper, Copy.ai & HubSpot AIToolJasperCopy.aiHubSpot Marketing Hub
- 2.3SEO & Email Tools: Semrush AI & MailchimpToolSemrushMailchimp
- 2.4Your AI Teammate: Agents for MarketingToolActionist
New modules are added to this course as they are released - your team gets them automatically.
Frequently asked questions
Will AI-drafted content hurt our brand voice?
Not if the AI knows what your brand sounds like. The on-brand copy lesson has you build a brand-voice kit - tone rules, phrases you use and avoid, worked examples - that you paste into any tool before drafting. Generic output is what happens when AI gets no brand context.
What about SEO - does AI content rank?
The SEO lesson is honest about this: search engines reward helpful content and penalise mass-produced filler regardless of who wrote it. You will learn to use AI for research, briefs, and drafts while keeping the expertise and editing that make content worth ranking.
Which tools does the landscape module cover?
Canva AI and Adobe Firefly for creative work; Jasper, Copy.ai, and HubSpot's marketing AI for writing; Semrush AI and Mailchimp for SEO and email - taught as categories with fair one-line comparisons, so the knowledge survives the next product rename.
Can AI really analyse campaign performance?
Yes, with your judgment attached. The analysis lesson shows how to hand AI your metrics and get plain-English explanations of what moved and why, plus the verification habits to catch it when the story does not match the numbers.
Is there an exam or certificate?
Yes. Both modules end with an exam (70% to pass), and completion feeds the certificate and the training records your admin sees.